On the train · Browsing during a commute
Wants to learn more
“I carry one every day.
Lighter sounds good.”
A WORLD OF PERSPECTIVES
Before the real world,
try a virtual one.
How might people respond to your next ad, price, or product? Explore a virtual society, from the bigger picture to the thinking behind one person’s reaction.
Building our first experience for marketing teams and agencies.
In development · Early inquiries open
One ad. Different perspectives.Illustrative example
A social ad for a lightweight tumblerTwo fictional people, the same creative
Back home · Browsing after a walk
Needs more information
“Lightweight is nice.
Will it stay warm?”
Fictional illustrations and authored reactions. Not a live simulation result.
A wider world of what-ifs
AdsMessagesPricingProductsNew markets
FROM A WORLD TO A PERSON
Meet the people
behind the average.
The same reaction can have different reasons. We’re designing a way to explore who responds, what draws them in, and where they hesitate.
Set the situation
Bring an ad, a price, or a product idea. Define the alternatives and the context in which people encounter them.
Meet your audience
Find groups with AI assistance or build your own. Starting with virtual populations for South Korea and the US.
Follow the reasoning
Population → segment → person. Explore the people who pass, too. Revise an idea and compare under the same conditions.
EXPLORE AN EXAMPLE
Change the message.
Explore another perspective.
Switch what the tumbler ad emphasizes. This authored example shows how the same person’s situation can shape the way a message is read.
Illustrative example
Fictional brand · Tumbler ad
A little lighter.
Every day.
Less to carry. More room for your day.
EVERYDAY OBJECTSOne person’s perspective
56 · Weekend walks and time outdoors
“Lightweight is nice. But will it stay warm?”
For this person, how long a drink stays warm remains a more relevant question than weight.
VENLURO / PERSPECTIVES01 / 02
Illustrative scenario · Authored examples · No live AI calls.
BUILDING VENLURO
A bigger virtual world.
More meaningful what-ifs.
We’re building a simulation platform where businesses can explore ideas across virtual populations, country by country. Marketing is our first use case: ad and message experiments for South Korea and the US, with Japan and other markets planned next.
From groups to individuals
Explore who responds and who passes, with the context behind their decisions.
Grounded in evaluation
We distinguish synthetic responses from real consumer behavior and evaluate against observed outcomes.
Currently in development
We’re developing internal prototypes and evaluation methods. A paid product and live public simulations are not yet available.
LET’S TALK
What would you like
to try before you launch?
Tell us about the creative, market, or decision you keep coming back to. We welcome early product and collaboration inquiries.